Your blog is the single most important part of
your Content Marketing system. Period.
Without a blog, you have a giant black
hole in your Content Marketing strategy.
With a blog, you have a place to
publish great content, attract new website visitors, and engage your existing customer’s
day-after-day. That's exactly why you need blog management!
If you're lucky, you have the 2-4
hours available every day to write a great blog post, edit the blog post, hunt
down some powerful images to include with your blog post, build links to your
internal website pages, format the blog post, publish the blog post, and then
promote the blog post.
Let's face it - to run a wildly
successful business blog, we're talking about a serious time investment!
If you're like most business owners,
you simply don't have time to do all of this yourself AND keep your business
running & growing. It's impossible!
Whenever I teach the principles of
"Convert with Content" and good Content Marketing, I always emphasizes
the importance of running a great blog. Everyone
gets it: You've got to have a blog, and you've got to be publishing new content
there all the time.
But most people simply can't keep up
with it. You're probably in this same boat because business owners are not
bloggers. My point is simple...
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