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Want to be on Page 1 of Google? Delivering Page 1 results since 2004 Internet website designers - trust our Search Engine Optimization Companies team of more than 25 experts at seoWorks for SEO Services you can bank on.

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Wednesday, 26 August 2015

Answers to SEO FAQs You Were Too Embarrassed to Ask


1) What is SEO?

SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo


2) What's the difference between organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid -- or inorganic -- search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.






3) What are meta descriptions and do they still matter?

A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is "Learn the elements needed to write a comprehensive blog post in just 9 easy steps."



Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it's more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.


4) Should I optimize my domain name to include keywords?

Your primary domain should not include a keyword just for the sake of keyword optimization -- that can actually hurt your SEO. If your company name happens to have a keyword, that's fine, but don't go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. Get what I mean?

5) How do I know when I’m using the right number of keywords on a page?

Unfortunately, I can't tell you an exact number that is the "right" number of keywords on a page, mostly because that's the wrong way to think about keyword optimization.
There's no keyword density you should be aiming for -- in fact, using a keyword too many times can result in penalization due to "keyword stuffing." Just keep the reader in mind, and only use keywords when you need to. You'll find enough natural opportunities to include keywords that you won't even have to worry about reaching an arbitrary number.

6) What’s the difference between internal and inbound links?

Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.

7) How many internal links do I need on each page of content?

Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.

8) Where is the "|" on my keyboard?

See the screenshots below to find that symbol.

                         

                             


 

9) Do I need to know code to do SEO myself?

You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn't necessary for every part.


10) What is robots.txt?

This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt.


11) What is the sitemap.xml file?

This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.


12) What is the difference between indexed and crawling?

When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won't index as they go through the crawling process.


13) How can I see what pages are indexed?

It's as easy as typing in site:www.YOURDOMAIN.com to find the pages on your site that are indexed.


14) Why do you need alt text on your images?

Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn't load for some reason, people can still find out what the image is by reading the alt text.

15) How long does it take to see results from SEO?

 

There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn't limited to:
  • How much content you create
  • The quality of the content
  • How the content resonates with your audience
  • If you're a big or small site with strong or weak domain authority
A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy -- a bit longer if you're brand new to SEO.

16) Should I hire someone to do my SEO?

Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn't actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc.



17) What's a good goal to set for your SEO?

When you think about your goal for SEO, don't just think about the top of the funnel and how many more visits you're getting to your website. Think about your full marketing funnel and how much quality traffic you're getting to your website.
Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?
As you create your goals, consider what general traffic vs. quality traffic means to you. Set goals not just based on traffic, but based on the entirety of your marketing funnel.



18) What about SEO has changed in the last few years?


A lot! We put together this ebook on SEO myths to help you find out what is different in 2014.
What other SEO questions do you have? Share them in the comments below, and I'll do my best to answer them!





Blog Management Service and Link Building services



Your blog is the single most important part of your Content Marketing system. Period.

Without a blog, you have a giant black hole in your Content Marketing strategy.



With a blog, you have a place to publish great content, attract new website visitors, and engage your existing customer’s day-after-day. That's exactly why you need blog management!

If you're lucky, you have the 2-4 hours available every day to write a great blog post, edit the blog post, hunt down some powerful images to include with your blog post, build links to your internal website pages, format the blog post, publish the blog post, and then promote the blog post.

Let's face it - to run a wildly successful business blog, we're talking about a serious time investment!
If you're like most business owners, you simply don't have time to do all of this yourself AND keep your business running & growing. It's impossible!

Whenever I teach the principles of "Convert with Content" and good Content Marketing, I always emphasizes the importance of running a great blog. Everyone gets it: You've got to have a blog, and you've got to be publishing new content there all the time.

But most people simply can't keep up with it. You're probably in this same boat because business owners are not bloggers. My point is simple...

Social-Media Marketing



When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbie’s about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
  



I’d imagine that a social mediamarketing plan could feel the same way.
If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.
It’d help to have a plan.

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Wednesday, 26 August 2015

Answers to SEO FAQs You Were Too Embarrassed to Ask



1) What is SEO?

SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo


2) What's the difference between organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid -- or inorganic -- search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.






3) What are meta descriptions and do they still matter?

A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is "Learn the elements needed to write a comprehensive blog post in just 9 easy steps."



Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it's more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.


4) Should I optimize my domain name to include keywords?

Your primary domain should not include a keyword just for the sake of keyword optimization -- that can actually hurt your SEO. If your company name happens to have a keyword, that's fine, but don't go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. Get what I mean?

5) How do I know when I’m using the right number of keywords on a page?

Unfortunately, I can't tell you an exact number that is the "right" number of keywords on a page, mostly because that's the wrong way to think about keyword optimization.
There's no keyword density you should be aiming for -- in fact, using a keyword too many times can result in penalization due to "keyword stuffing." Just keep the reader in mind, and only use keywords when you need to. You'll find enough natural opportunities to include keywords that you won't even have to worry about reaching an arbitrary number.

6) What’s the difference between internal and inbound links?

Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.

7) How many internal links do I need on each page of content?

Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.

8) Where is the "|" on my keyboard?

See the screenshots below to find that symbol.

                         

                             


 

9) Do I need to know code to do SEO myself?

You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn't necessary for every part.


10) What is robots.txt?

This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt.


11) What is the sitemap.xml file?

This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.


12) What is the difference between indexed and crawling?

When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won't index as they go through the crawling process.


13) How can I see what pages are indexed?

It's as easy as typing in site:www.YOURDOMAIN.com to find the pages on your site that are indexed.


14) Why do you need alt text on your images?

Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn't load for some reason, people can still find out what the image is by reading the alt text.

15) How long does it take to see results from SEO?

 

There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn't limited to:
  • How much content you create
  • The quality of the content
  • How the content resonates with your audience
  • If you're a big or small site with strong or weak domain authority
A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy -- a bit longer if you're brand new to SEO.

16) Should I hire someone to do my SEO?

Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn't actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc.



17) What's a good goal to set for your SEO?

When you think about your goal for SEO, don't just think about the top of the funnel and how many more visits you're getting to your website. Think about your full marketing funnel and how much quality traffic you're getting to your website.
Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?
As you create your goals, consider what general traffic vs. quality traffic means to you. Set goals not just based on traffic, but based on the entirety of your marketing funnel.



18) What about SEO has changed in the last few years?


A lot! We put together this ebook on SEO myths to help you find out what is different in 2014.
What other SEO questions do you have? Share them in the comments below, and I'll do my best to answer them!





Blog Management Service and Link Building services




Your blog is the single most important part of your Content Marketing system. Period.

Without a blog, you have a giant black hole in your Content Marketing strategy.



With a blog, you have a place to publish great content, attract new website visitors, and engage your existing customer’s day-after-day. That's exactly why you need blog management!

If you're lucky, you have the 2-4 hours available every day to write a great blog post, edit the blog post, hunt down some powerful images to include with your blog post, build links to your internal website pages, format the blog post, publish the blog post, and then promote the blog post.

Let's face it - to run a wildly successful business blog, we're talking about a serious time investment!
If you're like most business owners, you simply don't have time to do all of this yourself AND keep your business running & growing. It's impossible!

Whenever I teach the principles of "Convert with Content" and good Content Marketing, I always emphasizes the importance of running a great blog. Everyone gets it: You've got to have a blog, and you've got to be publishing new content there all the time.

But most people simply can't keep up with it. You're probably in this same boat because business owners are not bloggers. My point is simple...

Social-Media Marketing




When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbie’s about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
  



I’d imagine that a social mediamarketing plan could feel the same way.
If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.
It’d help to have a plan.

Wednesday, 5 August 2015